studio thinking
5 min read
Retail Lane Design in Ao Nang, Krabi: Turning a Street Into a Journey
YOLO – Krabi Lifestyle Lane reframes an existing Aonang retail soi as one sea-to-mountain journey. How UNFORMALDESIGN designs a shared street without closing the businesses on it.
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5 min read
The Maintenance Question Most Beach-Town Interior Design Projects Skip
Locking materials for a beach-town or island hospitality project? What survives two monsoon seasons matters more than what looks good on install day — a maintenance-first checklist from UNFORMALDESIGN.
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5 min read
Interior Design on Koh Samui: What It Costs and How It Works
What does interior design cost on Koh Samui? Same base range as Bangkok, plus island logistics. Two real Samui projects, and what actually moves the number.
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6 min read
Same Brand, Different City: Multi-Location Hospitality Interior Design
Rolling a hospitality brand into a new city rarely works by copy-paste. What must stay fixed and what has to adapt — from NOMADS in Bangkok and Sydney to Socialtel on Koh Samui.
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7 min read
What Guests Decide in the First 60 Seconds: Restaurant First Impression Design
Guests price your restaurant before they read the menu. How light level, the bar seat and acoustics set expectation in the first 60 seconds — lessons from Ombra, AILATI and Buzz Cove in Bangkok.
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4 min read
Why Construction Follow-Up Matters in Interior Design (And Most Studios Skip It)
The riskiest phase of any interior project isn't the concept stage — it's construction, where dozens of small decisions get made on-site,...
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4 min read
Why Lighting, Not Furniture, Transforms a Hospitality Interior
Ask what actually changes how a room feels — not what a magazine spread suggests should change it — and the honest...
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5 min read
Material-Led Interior Design: Why Reuse Beats Replace in Hospitality Spaces
Material-led design reuses before it replaces: before demolishing anything, it asks what the site already has and whether it's worth keeping. Warehouse...
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5 min read
Why Materials Are a System, Not a Style Choice — Unformal Design’s Approach to Hospitality Interiors
In hospitality interior design, materials are a system, not a finishing layer — they are chosen first, for how they perform over...
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3 min read
Buzz Cove, Bangkok: An F&B Interior Built From the Street In
Buzz Cove is an F&B concept in Bangkok built around a single idea: the neighbourhood isn't a backdrop for the space —...
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